From November 26 to 29, THOR Tuning joined over 7,400 exhibitors at the National Exhibition and Convention Center in Shanghai for the largest-ever edition of Automechanika Shanghai. The event provided an unparalleled platform to showcase our latest innovations in electronic exhaust systems and connect with industry professionals and car enthusiasts from across the globe.
A New Chapter in Automotive Emotion
At Automechanika Shanghai, our focus was clear: to demonstrate how deeply sound and emotion influence the modern driving experience. We believe that technology should not just add power, but evoke feeling, and we brought this philosophy to life with live demonstrations and interactive experiences.
Check out our Thor products here
Featured Innovations: THUNDER and STORM
We unveiled the next evolution of our product line, introducing the concept of a “sound constructor” that allows every driver to build their perfect sound setup.
- THUNDER: Our flagship product, delivering rich, low frequencies you don’t just hear, but feel. It remains the foundation of our high-end configurations.
- STORM: A new addition designed to bring the midrange to life, adding detail, clarity, and realism to every tone. STORM is the core component of our accessible Base kits.
This modular approach, combining THUNDER and STORM, enables a customized sound experience from a first electronic exhaust experience to a professional, multi-layered sound system.
The Vibe on the Ground
The atmosphere in the Customising x Tech Area (Hall 8.2) was vibrant and energetic, highlighting the growing global interest in vehicle personalization and performance upgrades. We engaged with countless visitors, gathering feedback that helps us continually refine our products and ensure we build quality you can feel—from realistic sound to stable connectivity. The shift towards new energy vehicles (NEVs) was a major theme of the show, underscoring the increasing relevance of solutions like ours that provide a compelling auditory experience for electric and hybrid platforms where traditional engine noise is absent.
Looking Forward
Our time in Shanghai reaffirmed THOR’s commitment to innovation and global collaboration. We’re excited to continue shaping the future of automotive sound, pushing boundaries, and making every journey unforgettable.
Thank you to everyone who stopped by our booth! We look forward to seeing you at future events.
To explore our innovative systems and build your custom sound, visit the official THOR Tuning website.